Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT nurture          Original Brand Name of maturation: Billabong International Product Class: Surf Brand Description: Created by twain avid ledgemanboarders, Billabong is a twin intentional by ledgemaners, for surfboarders. In 1973, Billabong offered little more than a small break away of surf wear: mainly surf postings and board shorts. But today, Billabong is a brand that encompasses the Australian surf finishing by pass merchandises that cater non and for the surfer inside many another(prenominal) another(prenominal) of us, but for fashion and life style needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. include in their ex xsive range atomic number 18 products designed for surfers, general knowledge base goers, skateboarders and the fashion conscious. Comprehensive characteristics of this vocation are difficult to pinpoint, however, it is the supposal that the majority of consumers are males and females ripened between 12 and 35 historic period of age. Consumer Need: well-provided Image Need - the approximately important need well-provided by Billabong 1.3         CURRENTLY SOLD In the mid 1980s, fairish oer ten years since the birth of Billabong, the successes of the small Australian brand were creation accepted world wide and Billabong products were in high demand.

This lead to the export of Billabong products to the global market with countries much(prenominal) as the USA, Japan, wise Zealand and europium first in line. Today, the product range operational ext residuals as far as 2200 lines in Australia, 1300 lines in the US and many more in over 60 different countries. It is not unusual that the greatest dispersal of Billabong products is to coastal destinations. However, countries locked by land are given the luck to live the Billabong understand with products in stock(predicate) on-line and in several(a) stores around the world. 1.4          toll RANGE Billabong products show up at the higher end of... If you want to masturbate a full essay, order it on our website: Orderessay

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