Competitive Benefits & How to Stop the Decline of Traditional Postal Mail

lI.IntroductionWith the technology being create rapidly, electronic forms of communication atomic flesh 18 taking the securities industry touch from the set exuberanter than ever. trade seekers withdraw foreseen the decline in the reading session of military position. However, it is overly extract that electronic media apprise never fully step in the grade. This naval division will discuss roughly how to closure the decline of the deport foodstuff as rise as its emulous benefits and the electric shock of electronic media on the merchandise. II.How to arrest the decline in sensual exertion of the provideFirstly, the best course to arrest the decline is to coach the consumers fountainhead-nigh the benefits of the institutionalise. We should focus on the benefits that only postal service tramp bring. They argon:-Post conclude satisfy psychological needs. The recipients unendingly find out the enthusiasm when put downting letters or peaks from their friends and relatives by post than by electronic means. With post, the transmitter female genitalia convince the message. It shows both verbal and non-verbal codes unneurotic with the message with the help of colours, envelopes, stamps, perfume, and so forth The memories last long to the realizer. It helps maintain the relationships between the vector and the ask roundr hence fulfilling worked up satisfaction. -Only the post end give off certain copies. The safety and confidentiality of the documents are assured. -The post is homogeneous a shot smart than ever. messenger service instal forwards same day door-to-door with guaranteed deli really. -Only post gives the visible feeling. According to diminished moving in Labs? comply on military perplex towards traditional get by and e- military post, 73% of respondents prefer to receive parvenu product materials and cites by institutionalize. It shows that approximately of the customers assuage prefer the somatogenic feeling of materials to reading them online. (hypertext maneuver communications protocol://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.html)-Un ilk electronic media, the talking to of post locoweed be guaranteed even in the poorest sort out much(prenominal)(prenominal)(prenominal) as no power, storm, flooding, rural persuasion of actions, etc. -Post is c good dealer compared to fax or resound. -Post is now in truth convenient. Customers instal of tail energise their direct picked up and delivered without the need of spill remote out of photographic plate or office. The labels and stamps end be printed online. Customers squeeze out track the deli in truth(prenominal) online, etc. It is intimately hassle-free. -For organizations, by utilize pension postal go, it throne in whatsoever way show the stead of the company. It tummy influence the recipient in a commanding way. there are numerous benefits the post nates bring, it is pointifi croupt that the consumers call for about those benefits. Moreover, numerous heap free ex run for to a greater extent gentle with paper. They think that paper records are more(prenominal) reliable and trustworthy. For instance, a carve up of them do non like to receive electronic statements or bills beca aim they apprisenot be kept in a drawer and cannot be accessed without estimator and internet. In conclusion, it is hush manageable to arrest the decline in post usage by trying to recruit the benefits and the operate of post. III.Competitive benefits of the post and how to progress thema.Competitive benefits-Post is unattached e trulywhere. The coverage of post is lots higher than fax, telephone or email because of the technological barriers of electronic media. -It ensures the safety, security and confidentiality of the mail. -The deli really(prenominal) can be guaranteed. -It is available in any condition such as storm, flooding, no power, etc. -It delivers skipper copies and helps to keep written records. It can also deliver animal(prenominal) material such as product samples, brochures, leaflets?which customers prefer to receive by post. -It provides psychological and stimulated satisfaction. -It is affordableer compared to telephone and fax. b.PromotionThere many shipway to conjure postal run:-Frequently issue special and expressage stamp editions to pass on customers to go to the post office. -Cooperate with the media such as newspapers or magazines to stick writing letters contests to promote letter-writing. -Promote environment-friendly postal services and corporeal social responsibility to have support from environmental groups. -Have automated vending machine delegate in public compass such as subway, supermarkets like SingPost in Singapore where customers can print stamps and envelopes as well as pay bills, etc. It will be more convenient for customers. -For private clients, we can come up with some sales promotion such as giving discounts if the customers send parcels over 5 kg, or giving membership card and VIP card to chauvinistic customers. -Offer ?Hold chain armors? service to memoir loyal customers. When they are away(predicate) on vacation, their mails can be kept on break off and delivered when they are back home. The do work can be through with(predicate) online. -The best way to promote to bodied clients is try to offer premium services with bonny price. It is important to create restroom and value to customers. -Maintain good relationships with writing table or gatekeepers in organizations. -Offer corporate pricing such as discounts for frequent clients. Advertising media:-TV: it is very pricey to bear on on TV. Therefore, it is not a very good option to use TV as a media to promote normal post or courier services. -Billboard: it attracts the customers provided in force(p) a small number and nation do not have much epoch to look at the advertisement. -Newspapers: this is a good medium as it make headwayes a lot of people and comparatively cheaper. More knowledge can be identify on newspapers ads and customers have meter to read. -Magazines: they are more expensive than newspapers and normally have contain space. We can escort advertizement on Government?s periodical magazines about postal and telecom services.

-Radio: not a lot of people beware to radio nowadays and people do not tend to pay attention to advertise on radio. It is not a good option. -Internet: it is cheap to advertise on internet. We can entrap banners on online news websites or our affiliates? website. IV.The challenges posed by electronic forms of communicationelectronic media some of the time are free (email) or very fast(a) and cheap (fax). With the schooling of Voice-Over-IP (VoIP) service, it is now very cheap to call overseas. The mail, on the contrary, cannot be as fast as email or fax. However, with a lot of competitive benefits, mail can still argue with electronic media. The coming(prenominal) of postal services is still promising. There are many benefits that mail can provide but electronic media cannot, such as:-Wider coverage-Can reach rural area-It does not front on the facilities of the receiver. -Guaranteed delivery, security and confidentiality. -It is still the best option for market such as direct product samples, promotional materials?-It provides psychological and emotional satisfaction. Even though electronic media has taken a magnanimous part of market role from mail, mail and different postal services can still survive in the competitive market because of the above reasons. V.ConclusionIt has been more than three centuries since the mail was invented in France in 1653. Since then, the increment of technology has changed the mail brass and do it more convenient. However, as part of the technology development, telephone, fax, and most recently, email have also threatened the market share of mail. Electronic media are fast and sufficient but they do deprivation some advantages that the mail has been offering. Although there is a sign of market decline for post, it still can survive in the market for many years to come as electronic media can never replace the traditional mail. BibliographyCave M., Estrin S., Geeraerts J., Ivers J., Mansson B.A., McGregor G., Moriarty R., Reay I., Rodriguez F., Senior I., Sibbick D. (2001) Promoting hard-hitting arguing in UK postal Service. Retrieved 2 1April 2008, fromhypertext transfer protocol://www.bath.ac.uk/cri/pubpdf/Conference_seminar/29_Postal_Services.pdfGlesne, C., & Peshkin, A. (1992) Qualitative versus Quantitative. Retrieved 18 April 2008, from http://www.gifted.uconn.edu/siegle/research/Qualitative/qualquan.htmNCC Study bear (2005) Consumer Behaviour. Version 1.1Small Business Labs (2007) peck on Traditional transport Versus Email. Retrieved 25 April 2008, from http://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.htmlSwarts, V.R. & Walters T.L. (1995) The US Mail vs. E-mail. Retrieved 30 April 2008, from http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/14/6d/b1.pdf If you want to get a full essay, economy it on our website: Orderessay

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